Native advertising in 2018 has reached an unprecedented popularity, covering not only the editorial content but also social media, news feeds, and every media where the branded content can be placed. Learn more about native advertising by clicking:

The never-ending advertiser’s journey to the impeccable brand awareness is what causes them to experiment with digital ad formats continually but native ad is a format that helps to achieve better effectiveness through obviously lesser brand exposure.

Native advertisement is no longer a novelty for the content publishers, who explain the hyper effectiveness phenomenon this way - the native ads usually create content that is useful for readers, so they are ready to read, share, and repost the content even when they find out the content is sponsored.

What is native advertising?

Native advertising definition involves any ad type - a picture, a promoted tweet on Twitter or post on website or Facebook that visually adapts to the platform it is build into. That’s why unlike other kinds of advertising, it is not intrusive for users, so it doesn’t cause the immunity or blindness as banner ads do.

Examples of native advertising also include the in-feed ads you can spot on the website, same way native ads are disguised as editorial articles, relevant posts in social media or video on YouTube.

Native advertising trends 2018

According to our research data, native advertising digital format will be prevalent in the display ad market and will qualify for 61% of all US ad spend with over 79% mobile display dollars invested in native advertisements by the end of 2018.

The Business Insider forecasts suggest that native advertising is bound to reach 21 billion by 2020, accounting for 76% of all mobile and desktop ad spend.

¾ of all native ads traditionally placed on social medias because they’re native publishing platforms for them and because social ads play one the greatest roles in display digital advertisements.